A pricing strategy and a pricing tactic are essentially the same thing.

Name: A pricing strategy and a pricing tactic are essentially the same thing.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

A pricing strategy refers to the overall plan for setting prices, while a pricing tactic refers to the specific actions taken to implement the pricing strategy. Pricing tactics are more specific and tactical in nature, while pricing strategies are more broad and strategic.

A Pricing Strategy and a Pricing Tactic Are Essentially the Same