The greater the difference between a consumer's unsatisfied need and the desired state,the greater the need recognition will be.

Question

Quizplus · Accepted Answer

This statement is true. Need recognition occurs when a consumer perceives a difference between their current state (unsatisfied need) and their desired state (what they want or need). The greater the difference, the stronger the need recognition will be, making the consumer more motivated to search for a solution.

The Greater the Difference Between a Consumer's Unsatisfied Need and the Desired