The ________ diffusion of innovation group is crucial because few new products can be profitable until this large group buys them.
A)innovator
B)laggard
C)late majority
D)early majority
E)early adopter

Question

Quizplus · Accepted Answer

The early majority is the crucial group in the diffusion of innovation because they make up a larger percentage of the population and are willing to adopt new products once they have been tested and proven. They tend to be more skeptical and require more evidence of a product's usefulness before committing to it, but once they do, their adoption creates a tipping point that makes widespread adoption more likely. Without the early majority, few new products would be able to achieve profitability.

The ________ Diffusion of Innovation Group Is Crucial Because Few