When pursuing a market development strategy, expanding into international markets is generally
A) more risky than expansion in domestic markets.
B) impossible due to negative attitudes about American products.
C) executed with the help of international trade subsidies.
D) simplified by creating new products for export markets.
E) the only option offering substantial opportunities for growth.

Question

Quizplus · Accepted Answer

Expanding into international markets poses numerous risks such as political instability, cultural differences, legal barriers, and foreign currency fluctuations. These risks can make it more difficult and costly to expand globally compared to domestic markets.

When Pursuing a Market Development Strategy, Expanding into International Markets