Marketers should not encourage customer feedback because it can lead to negative word of mouth.

Question

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Marketers should encourage customer feedback as it helps them to improve their products/services, understand customer needs and preferences, and build stronger relationships with customers. While negative feedback can be challenging, it also provides opportunities for the company to make improvements and show their commitment to customer satisfaction. Ignoring feedback can lead to a lack of trust and loyalty from customers, which can ultimately harm the company's reputation and bottom line.

Marketers Should Not Encourage Customer Feedback Because It Can Lead