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A Project's Cash Flows Are Discounted at the Appropriate Cost

Question 8

Multiple Choice

A project's cash flows are discounted at the appropriate cost of capital of 10%. The net present value of the project is determined to be zero. This means that


A) the project offers a return of 10%.
B) undertaking the project will result in a decrease in firm value.
C) undertaking the project will result in an increase in firm value.
D) the project offers a return of 0%.

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