As part of a marketing experiment, a department store regularly mailed discount coupons to 25 of its credit card holders. Their total credit card purchases over the next three months were compared to the credit card
Purchases over the next three months for 25 credit card holders who were not sent discount coupons.
Determine whether the samples are dependent or independent.
A)independent
B)dependent

Question

Quizplus · Accepted Answer

The samples are independent because they consist of two separate groups of credit card holders, one that received discount coupons and one that did not. There is no pairing or direct link between individual members of one group to individual members of the other group.

As Part of a Marketing Experiment, a Department Store Regularly