Folgers's ________ allows customers to easily identify this product from other coffee products.
A) patent
B) trade symbol
C) brand name
D) brand equity

Name: Folgers's ________ allows customers to easily identify this product from other coffee products. A) patent B) trade symbol C) brand name D) brand equity
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Question

Quizplus · Accepted Answer

A brand name is that part of a brand consisting of a word, letter, or group of words or letters making up a name that differentiates the goods of one seller from those of competitors.

Folgers's ________ Allows Customers to Easily Identify This Product from Other