The purpose of ________ is to create real or perceived product differences.
A) niche marketing
B) product differentiation
C) product mixing
D) target marketing

Question

Quizplus · Accepted Answer

The purpose of product differentiation is to create real or perceived product differences in order to make the product stand out in the market and attract consumers. Niche marketing refers to targeting a specific group of consumers with similar needs or characteristics. Product mixing refers to offering multiple products or variations of a product to appeal to different consumer preferences. Target marketing refers to identifying and targeting specific segments of consumers who are most likely to buy the product. None of these explicitly relate to creating real or perceived product differences.

The Purpose of ________ Is to Create Real or Perceived