When consumers decide to purchase a particular product, they
A) will search for the retailer that offers the lowest price.
B) consider the total collection of benefits that the product offers.
C) base their decision on a brand name nearly all of the time.
D) initially evaluate the product's package.

Question

Quizplus · Accepted Answer

When people buy a product, they evaluate all the benefits that the product offers. This combination of benefits is called the product's total product offer.

When Consumers Decide to Purchase a Particular Product, They