A high-low pricing strategy may condition consumers to avoid paying the regular prices by waiting for sale prices.

Question

Quizplus · Accepted Answer

High-low pricing strategy is a marketing method that involves offering goods at high prices at first, followed by lower prices to attract customers. The problem with this strategy is that it may encourage consumers to wait for lower prices and avoid paying the regular cost.

A High-Low Pricing Strategy May Condition Consumers to Avoid Paying