"Create a better mousetrap and the world will beat a path to your door." This statement is consistent with the idea behind the commercialization of products.

Question

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The statement suggests that all that is needed to generate sales is a better product. Commercialization recognizes that even good products that meet the needs of consumers may not succeed without additional marketing effort. Specifically, commercialization involves (1) promoting the product to distributors and retailers to get wide distribution and (2) developing strong advertising and sales campaigns to generate and maintain interest in the product among distributors and consumers.

"Create a Better Mousetrap and the World Will Beat a Path