The use of price discounts and coupons may erode the commitment of consumers to brand names.

Name: The use of price discounts and coupons may erode the commitment of consumers to brand names.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Offering price discounts and coupons may attract consumers to try a new brand or switch from their usual brand. If they find equal or better quality at a lower price, they may become less committed to their previous brand and switch to the discounted option in the future.

The Use of Price Discounts and Coupons May Erode the Commitment