Successful businesses constantly monitor consumer wants and needs.
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Q15: Low prices can often help retailers create
Q16: The critical component of a total product
Q17: A single product line may contain several
Q18: The image created by advertising is part
Q19: A firm's product line refers to all
Q21: The marketing efforts for convenience and specialty
Q22: A traditional McDonald's and a McCafe are
Q23: Convenience goods are products that the consumer
Q24: A bank's product line may include safety
Q25: The concepts of product lines and product
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