Which of the following is most consistent with a relationship marketing strategy?
A) developing a website that seeks customer feedback and allows customers to communicate with the company
B) creating a national advertising campaign using radio and television to increase market share
C) designing a promotional campaign to increase cooperation among the firm's suppliers
D) distributing goods through limited service discount stores

Question

Quizplus · Accepted Answer

Relationship marketing calls for firms to establish a personal dialogue with customers. One way to accomplish this is through a website that seeks customer feedback.

Which of the Following Is Most Consistent with a Relationship