Comparing the business practices of the 1950s to those of today indicates that today's marketing managers
A) have a more ambitious goal of not just satisfying customers, but of exceeding their expectations.
B) are much more focused on production and mass marketing.
C) put less emphasis on earning a profit, since doing so makes it harder to satisfy the needs of the firm's stakeholders.
D) operate essentially the same as their predecessors.

Question

Quizplus · Accepted Answer

Today, firms are trying to go beyond satisfying customers by forging close relationships with customers to provide products that exactly meet their requirements and a level of service that both surprises and pleases them.

Comparing the Business Practices of the 1950s to Those of Today