A reference group is society's accepted values, attitudes, and ways of doing things that consumers have to learn.

Name: A reference group is society's accepted values, attitudes, and ways of doing things that consumers have to learn.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A reference group refers to a group of people that influences an individual's behavior and attitudes. It is not society's accepted values, but rather a specific group that an individual identifies with or aspires to be a part of.

A Reference Group Is Society's Accepted Values, Attitudes, and Ways