The marketing concept emphasizes that everyone from the president of the firm to the delivery people should be customer oriented.
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Q11: It is the job of marketers today
Q12: The activities of marketers depend on what
Q13: Marketing is the activity, set of institutions,
Q14: The marketing concept was used heavily by
Q15: The primary focus of marketing today is
Q17: Customer relationship management (CRM) is the process
Q18: The four eras of the evolution of
Q19: During the selling era, businesses turned from
Q20: The idea behind customer relationship management is
Q21: The sales team at the Good Life
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