A target market is a specific group of customers on whom an organisation focuses its marketing efforts.

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A target market is a defined group of consumers that an organisation intends to target with its marketing efforts. This group can be identified based on various factors such as age, gender, location, interests, etc. Companies use target marketing to create tailored marketing messages and offers that appeal to the specific needs and preferences of the target audience.

A Target Market Is a Specific Group of Customers on Whom