The definition of marketing implies that ____ should receive benefits from exchange relationships.
A)only customers
B)only businesses
C)company management
D)both customers and businesses
E)only the most important customers

Question

Quizplus · Accepted Answer

The definition of marketing states that it is the process of creating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This implies that both customers and businesses should receive benefits from exchange relationships, as marketing aims to create value for all parties involved in a transaction. Therefore, option D is the correct choice.

The Definition of Marketing Implies That ____ Should Receive Benefits