A market opportunity results from:
A)the right combination of circumstances and timing that permit an organisation to take action to reach a particular target market.
B)monitoring a firm's capabilities.
C)an increase in market share and profits.
D)an assessment of environmental forces.
E)technological determinism.

Question

Quizplus · Accepted Answer

A market opportunity is a situation where circumstances and timing permit an organization to take action to reach a particular target market. It is the identification of a gap or an unmet need in the market, and the ability of the organization to fulfill that need or meet that gap. Therefore, option A is the correct answer. Option B is incorrect because monitoring a firm's capabilities is not the same as identifying a market opportunity. Option C is incorrect because an increase in market share and profits may result from a market opportunity, but it is not the definition of a market opportunity. Option D is incorrect because an assessment of environmental forces may lead to the identification of a market opportunity, but it is not the definition of a market opportunity. Option E is incorrect because technological determinism is not the same as market opportunity.

A Market Opportunity Results From