The marketing plan is:
A)a plan of all aspects of an organisation's business strategy.
B)written differently for each SBU.
C)a written document detailing activities to be performed to implement and control marketing actions.
D)designed to specify not only marketing, but all other functional areas of business activities as well.
E)updated only periodically.

Question

Quizplus · Accepted Answer

A marketing plan is a written document that outlines the activities and strategies that will be implemented to achieve marketing objectives. It includes details on how the marketing mix (product, price, promotion, and place) will be used to target the desired market segment. The plan also outlines how the activities will be monitored and controlled to ensure objectives are met. It specifically focuses on the marketing activities and does not cover all other functional areas of business strategy. The plan should be updated regularly to keep up with changes in the market and business environment.

The Marketing Plan Is