To formulate a marketing strategy, one must:
A)identify and analyse a target market and develop a marketing mix to satisfy individuals in that market.
B)develop a statement of what is to be accomplished through marketing activities.
C)develop plans for implementation and control.
D)develop an adequate marketing control process.
E)determine marketing objectives.

Question

Quizplus · Accepted Answer

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential steps in formulating a marketing strategy.

To Formulate a Marketing Strategy, One Must