Marketers often begin the data collection phase of a research project by gathering secondary data.This type of information may come from both __________ sources.
A)government and business
B)internal and external
C)formal and informal
D)collected and distributed

Question

Quizplus · Accepted Answer

Secondary data can come from both internal sources within the company (such as sales reports, customer databases, and website analytics) and external sources outside the company (such as government reports, published research studies, and industry magazines). Thus, option B, which refers to internal and external sources, is the correct answer.

Marketers Often Begin the Data Collection Phase of a Research