An electronics store puts a large-screen TV that is wired for surround sound in a quiet corner of the store.Sofas and rug are placed nearby, and the TV plays a recently released movie.These actions give the display the look of a lounge room.The store is using the physical surroundings as a way to influence purchase decisions.

Question

Quizplus · Accepted Answer

The store is creating a comfortable environment that makes the customers feel like they are in a lounge room, which can influence their decision to purchase the large-screen TV or other related products.

An Electronics Store Puts a Large-Screen TV That Is Wired