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When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-The type of problem solving that consumers use to select an auto repair shop would normally be:
A)intensive problem solving.
B)extended problem solving.
C)routinised response behaviour.
D)selective problem solving.
E)limited problem solving.

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When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-The type of problem solving that consumers use to select an auto repair shop would normally be:
A)intensive problem solving.
B)extended problem solving.
C)routinised response behaviour.
D)selective problem solving.
E)limited problem solving.

Quizplus · Accepted Answer

Karla is using limited problem solving to select an auto repair shop. She is gathering information from friends and family members and considering factors such as price and availability. Her decision is not based on extensive research or evaluation of multiple options.

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