When research indicated that Bluetooth's products were not reaching the correct target market,marketers of Bluetooth decided to change from demographic segmentation to psychographic segmentation.Which group of new segmentation variables will Bluetooth now be using?
A) Geographic location of customers
B) Age,sex,and socioeconomic characteristics
C) Social class variables
D) Personality characteristics,motives,and lifestyles
E) Family life cycle,social class,and religion

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on personality characteristics, motives, and lifestyles, which includes a deeper understanding of consumer behavior and decision-making processes. Bluetooth's shift to psychographic segmentation suggests that they want to understand their target audience's psychological and behavioral traits to develop marketing strategies that appeal to their values and lifestyle preferences.

When Research Indicated That Bluetooth's Products Were Not Reaching the Correct