Brand recognition exists when a customer is aware that the brand exists and views it as an alternative purchase if his preferred brand is unavailable or if he is unfamiliar with the other available brands.

Question

Quizplus · Accepted Answer

This is the correct definition of brand recognition, where customers are aware of a brand's existence and consider it as an option if their preferred brand is not available or unknown to them.

Brand Recognition Exists When a Customer Is Aware That the Brand