The Rice Bubbles brand name would be characterised as a __________ brand.
A)private
B)manufacturer
C)generic
D)dealer

Question

Quizplus · Accepted Answer

The Rice Bubbles brand name is the brand name of a specific manufacturer, Kellogg's. Therefore, it is a manufacturer brand. It is not a private brand (created by a retailer), generic brand (no specific brand name), or dealer brand (distributed by a dealer under their own brand name).

The Rice Bubbles Brand Name Would Be Characterised as a __________