Conducting brand performance against measured key criteria of objectives is known as:
A)internal implementation.
B)brand evaluation.
C)brand resourcing.
D)connecting the brand mix.

Question

Quizplus · Accepted Answer

Brand evaluation involves assessing the performance of a brand against predetermined objectives and key performance indicators (KPIs). This helps organizations understand the effectiveness of their branding strategy and make informed decisions about future brand investments. Internal implementation refers to the process of implementing the brand plan internally within the organization. Brand resourcing involves allocating resources to support branding activities. Connecting the brand mix refers to the process of ensuring that all elements of the branding mix (such as product design, pricing, promotion, and distribution) are aligned with the overall brand strategy.

Conducting Brand Performance Against Measured Key Criteria of Objectives Is