If Uncle Toby's were to introduce popcorn to their range of products, this would be an example of a(n):
A)brand extension.
B)individual brand.
C)exclusive brand.
D)selective brand.
E)existing brand.

Question

Quizplus · Accepted Answer

Brand extension refers to the process of introducing a new product or product line under an existing brand name. In this case, if Uncle Toby's were to introduce popcorn as a new product, it would be a brand extension since they already have an existing brand name that consumers are familiar with.

If Uncle Toby's Were to Introduce Popcorn to Their Range