Which of the following should be important concerns for marketers when selecting a brand name?
A)Choosing a name that is easy to say and recall
B)Choosing a name that positively suggests the product's major benefits
C)Designing a name that can be used in all different types of media
D)Checking whether the name is already trademarked by another company
E)All of these are important concerns

Question

Quizplus · Accepted Answer

All of these are important concerns when selecting a brand name. A name that is easy to say and recall will help consumers remember the brand and share it with others. A name that positively suggests the product's major benefits will help consumers understand what the brand is about and what it offers. A name that can be used in all different types of media will ensure consistency and maximization of reach. Checking whether the name is already trademarked by another company will prevent legal issues and potential trademark infringement.

Which of the Following Should Be Important Concerns for Marketers