A brand is best defined as:
A)a registered design or symbol that may be displayed on a product or used to promote it.
B)a related group of words that describes a product.
C)a name, term, design, symbol or any other feature that identifies one marketer's product as distinct from those of other marketers.
D)a copyrighted word or group of words that gives the manufacturer exclusive ownership and the right to sell a product under that name.
E)a name of the manufacturer of a product.

Question

Quizplus · Accepted Answer

A brand is a name, term, design, symbol or any other feature that identifies one marketer's product as distinct from those of other marketers. It is used to differentiate and create a unique identity for a product or service in the market. A registered design or symbol may be a part of the brand, but it is not the complete definition of a brand.

A Brand Is Best Defined As