When Mia and Shane are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theatre and a hire car, in addition to airfare and hotel.This is an example of the use of:
A)multiple-unit pricing.
B)bundle pricing.
C)prestige pricing.
D)price lining.
E)price packaging.

Question

Quizplus · Accepted Answer

The situation described is an example of bundle pricing, where multiple products or services are packaged together for a single price. In this case, the travel agent is offering a special package that includes airfare, hotel, meals, theatre tickets, and hire car for a single price. This strategy is often used to create greater value for the customer and incentivize them to purchase the entire bundle rather than individual items.

When Mia and Shane Are Planning Their Honeymoon, Their Travel