A company trying to position itself as value-oriented should not:
A)use premium pricing for its products.
B)set prices similar to those of its competitors.
C)use any advertising for its products.
D)consider costs when determining the price of products.

Question

Quizplus · Accepted Answer

A company trying to position itself as value-oriented should not use premium pricing for its products, as this goes against the concept of providing value. Instead, they should consider costs and competitive pricing in determining the price of their products. It is not necessary to avoid all advertising, as effective advertising can help communicate the value of their products to consumers.

A Company Trying to Position Itself as Value-Oriented Should Not