When marketers emphasise price as an issue and match or beat the prices of other companies, they are using:
A)price competition.
B)non-price competition.
C)competitive pricing strategies.
D)demand-based pricing.
E)supply-based pricing.

Question

Quizplus · Accepted Answer

When marketers match or beat prices of competitors, they are engaging in price competition, where pricing becomes the main competitive factor.

When Marketers Emphasise Price as an Issue and Match or Beat