Channel conflict is necessary to facilitate efficient performance within the channel.

Question

Quizplus · Accepted Answer

Channel conflict refers to the disagreements and competition that arise among different members of a distribution channel, such as manufacturers, wholesalers, and retailers. While some level of conflict may be inevitable, it is generally considered undesirable as it can lead to reduced cooperation, lower efficiency, and reduced profits for all parties involved. Instead, effective communication, goal alignment, and clear incentives can help to minimize conflict and promote more productive relationships within the channel. Therefore, channel conflict is not necessary to facilitate efficient performance within the channel.

Channel Conflict Is Necessary to Facilitate Efficient Performance Within the Channel