If Samsung decides to make changes in its marketing channels, the strategic significance is that channel decisions are:
A)long-term commitments.
B)short-term commitments.
C)easier to change than prices.
D)easier to change than promotion.
E)impossible to change.

Question

Quizplus · Accepted Answer

Channel decisions are typically long-term commitments that require significant investments in resources and infrastructure. Changing marketing channels can have a significant impact on the overall marketing strategy and the company's competitive position in the market. As a result, companies like Samsung carefully weigh the costs and benefits of different channel options before making any changes, and once a decision is made, it is likely to be in place for a significant period of time.

If Samsung Decides to Make Changes in Its Marketing Channels