The type of posttest an advertiser uses is affected by the type of advertising objectives set by the advertiser.

Question

Quizplus · Accepted Answer

The type of posttest is indeed affected by the type of advertising objectives set by the advertiser. Different advertising objectives require different types of posttests to measure their effectiveness. For example, if the objective is to increase brand awareness, a recall test may be used, while a sales test may be used if the objective is to increase sales.

The Type of Posttest an Advertiser Uses Is Affected by the Type