When a push policy is used in promoting a particular product, the producer promotes the product only to the next channel member.

Name: When a push policy is used in promoting a particular product, the producer promotes the product only to the next channel member.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A push policy focuses on promoting the product to the next channel member, who will then promote it to the following channel member and so on, until it reaches the end consumer.

When a Push Policy Is Used in Promoting a Particular