The geographic distribution of a firm's customers can affect the combination of promotional methods used.

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The geographic distribution of a firm's customers can impact the effectiveness of various promotional methods. For example, if a firm's customers are widely dispersed across a large geographic area, then it may be more effective to use a combination of online advertising and targeted direct mail campaigns, rather than relying solely on traditional mass media advertising. Similarly, if a firm's customers are concentrated in particular regions or cities, then local events and sponsorships may be more effective promotional methods. Therefore, firms must consider the geographic distribution of their customers when designing promotional strategies.

The Geographic Distribution of a Firm's Customers Can Affect the Combination