The change in the traditional structure of the marketing mix stems from changes in society and the fact that we now live in a(n):
A)experience economy.
B)changing environment.
C)environmentally friendly environment.
D)competitive environment.
E)anti-competitive environment.

Question

Quizplus · Accepted Answer

The term "experience economy" refers to a shift in consumer values from material possessions to experiences, leading to changes in the way companies market their products. This shift has caused a rethinking of the traditional marketing mix structure.

The Change in the Traditional Structure of the Marketing Mix