Jon Joans decides to use his personal name for a line of clothing he is developing. Whether or not the name Jon Joans acquires a secondary meaning will depend on
A) how extensively Jon markets his line of clothing.
B) the market for Jon's line of clothing.
C) the number of clothing sales Jon makes.
D) all of the choices are correct.

Question

Jon Joans decides to use his personal name for a line of clothing he is developing. Whether or not the name Jon Joans acquires a secondary meaning will depend on​
A) ​how extensively Jon markets his line of clothing.
B) ​the market for Jon's line of clothing.
C) ​the number of clothing sales Jon makes.
D) ​all of the choices are correct.

Quizplus · Accepted Answer

The acquisition of a secondary meaning for a personal name in the context of a product or brand depends on various factors, including the extent of marketing, the market presence, and sales volume. All these elements contribute to the association of the name with the specific product or brand in the minds of consumers.

Jon Joans Decides to Use His Personal Name for a Line