Which type of marketing decision needs to be made to answer the question, 'What is to be measured?'
A) Sample selection
B) Data-gathering
C) Problem definition
D) Data analysis

Question

Quizplus · Accepted Answer

The question of 'what is to be measured' relates to problem definition. This involves identifying the research problem and clarifying the objectives of the marketing research study, which will determine what needs to be measured.

Which Type of Marketing Decision Needs to Be Made to Answer