Problem statements are typically more specific than hypotheses.
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Q5: The problem definition process begins with understanding
Q6: No marketing manager can be completely certain
Q7: A variable is anything that has a
Q8: A useful technique to clarify research objectives
Q9: Specification of the unit of analysis to
Q11: Formal quantitative research procedures can help to
Q12: A situation analysis involves the informal gathering
Q13: Research objectives are derived from the marketing
Q14: Gaining an awareness of marketplace conditions often
Q15: Exploratory research can help to clarify research
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