Clients are generally more familiar with statistical findings than with findings derived from qualitative research.
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Q1: Qualitative research provides a precise measurement and
Q3: Qualitative research allows the researcher to uncover
Q5: Ethnography is a type of research that
Q7: The focus of qualitative research is to
Q9: As a mode of enquiry, qualitative research
Q12: Group homogeneity reduces the effectiveness of focus
Q13: Researchers using phenomenology rely on focus group
Q15: Qualitative research utilises approaches that are more
Q16: Ethnographic research relies more on observation of
Q17: The phenomenological interviewer seeks to ask direct
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