Reliability addresses the problem of whether a measure (for example, an attitude measure used in marketing) actually measures what it is supposed to measure.

Name: Reliability addresses the problem of whether a measure (for example, an attitude measure used in marketing) actually measures what it is supposed to measure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reliability refers to the consistency or stability of a measure, while validity addresses whether the measure actually assesses what it is intended to measure.

Reliability Addresses the Problem of Whether a Measure (For Example