When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and is then asked general questions about shopping at that mall, what type of mistake has been made in the questionnaire design?
A) Filter bias
B) Order bias
C) Bandwagon effect
D) Split-ballot bias

Question

Quizplus · Accepted Answer

This is an example of order bias, where the specific questions about the department store may bias the respondent's answers to the general questions about the shopping mall. This can be corrected by randomizing the order of the questions to reduce the potential for bias.

When a Respondent in a Personal Interview Is Asked Questions