The procedure used in questionnaire design that allows the researcher to understand the respondent's frame of reference before asking more specific questions is known as the:
A) pretest technique.
B) filter technique.
C) split-ballot technique.
D) funnel technique.

Question

Quizplus · Accepted Answer

The procedure described in the question is known as the funnel technique, which involves asking broad, open-ended questions at the beginning of a questionnaire to gain insight into the respondent's frame of reference before moving on to more specific questions. The other options (pretest, filter, split-ballot) do not involve this initial open-ended questioning.

The Procedure Used in Questionnaire Design That Allows the Researcher