If a researcher sets up an interviewing booth from which to intercept shoppers at a shopping centre, which type of sampling procedure is being used?
A) Cluster sampling
B) Random sampling
C) Systematic sampling
D) Convenience sampling

Question

Quizplus · Accepted Answer

The sampling procedure being used is convenience sampling because the researcher is only sampling people who happen to be at the shopping centre at that time and are willing to take part in the interview. This is not a random or systematic sample, as the researcher is not choosing participants based on a predetermined pattern or random selection method. Cluster sampling would involve dividing the shopping centre into smaller areas or clusters and randomly selecting participants from within those clusters.

If a Researcher Sets Up an Interviewing Booth from Which